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Thinking about data, metrics, and intelligence
Honest writing about the problems we're solving, the technology we're building, and the lessons we're learning.
Why Your MRR Calculation Is Probably Wrong
Trial subscriptions, annual plan normalization, multi-currency conversions, prorations — most SaaS companies get at least one of these wrong. Here's how to audit yours.
What ChartMogul Can't Tell You About Churn
Single-source analytics tools show you that churn happened. But they can't explain why. Here's what you're missing when you only look at billing data.
Entity Resolution for SaaS: The Missing Layer
Your customer in Stripe is an email address. In Postgres, it's an account ID. In HubSpot, a company name. They're all the same customer. Here's how to connect them automatically.
The Modernization Trap: Why You Don't Need a Data Warehouse to Use AI
The data industry tells you to spend $2M migrating to Snowflake before AI can help. We think that's backwards. Here's the alternative.
Building Trust in AI Analytics: Confidence Scores and Lineage
AI-generated insights are only useful if people trust them. Here's how confidence scoring and full lineage make the difference between a toy and a tool.
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